By Maureen Smith
JACKSON – This year’s iGiveCatholic one-day online giving campaign raised more than $5.6 million from 23,000 donors across the United States. The Diocese of Jackson raised $72,521 for parishes, schools and organizations.
This is the third year the diocese has participated in iGiveCatholic. Organizers sought to take advantage of a national philanthropy effort called Giving Tuesday, which falls on the Tuesday after Thanksgiving as a charitable counterpart to the consumerism of Black Friday and Cyber Monday. More dioceses have joined every year, making it a truly national effort. “It was so awesome to be join with other dioceses around the country. It helps us show our communities all the wonderful work Catholics are doing in our dioceses, said Rebecca Harris, executive director of The Catholic Foundation for the Diocese of Jackson. The foundation covers the cost of participating so parishes and schools can keep all the money they raise.
The idea is simple, iGiveCatholic provides an online giving platform for parishes, schools and diocesan-sponsored organizations. Those who choose to participate select a particular project they want to fund. The organizations can promote the projects however they want. Many use videos, social media or internal community communications to raise awareness about their effort. Then, on Tuesday, Nov. 27, the website accepts donations for 24 hours.
This year’s top earner was the Carmelite Monastery in Jackson. The sisters need a new heating and air conditioning system at the monastery. “Most of us got sick last year because we had no A/C, we had no heat,” explained prioress Sister Jane Agonoy, OCD. They now have $17,000 to put toward the project. This is a good start, but will not pay for the whole system. “We go by faith, but proceeds were good enough to get started. We told them to start with where the sisters live.
The rest will just follow,” she added.
Sister Jane said she wants to thank all their benefactors from her heart. She believes the Sisters were successful in part because of efforts this year to raise awareness about the community and in part because people appreciate their work. “They can feel our prayers. Our benefactors might never see us in person, but they can feel our prayers. We really, really pray for them. We gather as a community seven times a day to pray the prayer of the church. It is our life. It is a sacrifice, but we do it for love,” she added. The Sisters also need to replace a collapsing brick wall around their property, but Sister Jane has faith that that project will also be completed.
Diocesan schools did well during the campaign. Jackson St. Richard came close to raising $10,000 to improve technology. Madison St. Joseph School will put $9,000 toward a new bus. Madison St. Anthony raised almost $7,500 and Jackson Sister Thea Bowman School raised almost $6,000.
“IGiveCatholic is a fun way for everyone in the Diocese of Jackson to feel connected. Following the leaderboard and watching the numbers climb is very exciting,” said Jennifer David, principal at St. Richard. She said their project falls in line with other improvements at the school. “Their generous gifts will make it possible to continue implementing our newly revised technology plan. We want St. Richard students to have access to cutting-edge technology as a way to enjoy and enrich their learning,” David added.
St. Joseph School principal Dena Kinsey said a bus will help both the students under her roof and those who may have siblings at other schools.“A school bus would allow us to shuttle students to school in the morning from Jackson, for families who find the commute to St. Joe a hardship. Our students are involved in many activities. A bus would provide transport to retreats, enable our fine arts students to perform at local elementary schools and nursing homes, take students to visit children at Blair E. Batson hospital, to away games for athletics and other activities,” she added.
Kinsey appreciates that the effort is elevated beyond the diocese. “I appreciate that IGiveCatholic is a national campaign which utilizes Giving Tuesday as a platform to come together as faithful stewards towards a specific goal, connecting with our current donors, and giving us the opportunity to build relationships with new supporters,” she explained.
Vicksburg Catholic School used videos to promote its project – a new awning to keep students dry when they leave St. Francis Xavier elementary on rainy days. “We have been talking about an awning for years,” said Kristi Smith, development director. Other needs, she said, would always take precedence. IGiveCatholic gave the school an opportunity to earmark money specifically for the project.
“We started piecing together those videos a couple of weeks ago when we were having torrential rains,” explained
Kristi Smith, development director. The kids sang their own version of ‘Raindrops keep falling on my head’ in the promotional video on the school’s iGiveCatholic page. On Nov. 27, the school posted other photos and videos on its social media pages to encourage people to donate. Thanks to donors, the project is 61 percent funded. The school may utilize the videos and shoot some new ones as they continue their effort to raise the remaining money needed.
Parish projects included wireless internet access for Madison St. Francis Parish and rectory roof repairs at the Cathedral of St. Peter the Apostle.
Tag Archives: iGiveCatholic
Giving Tuesday gets faith-based makeover with #iGiveCatholic
By Christopher Luke
JACKSON – For the third year in a row, the Catholic Diocese of Jackson is joining several dioceses around the country to host #iGiveCatholic on #GivingTuesday, the week after Thanksgiving. Participating parishes, schools, and Catholic non-profit organizations will have the opportunity to raise funds online for their own local needs. The Catholic Foundation has funded this program again this year by paying fees so local participants can concentrate on creative ways to appeal to donors.
#iGiveCatholic is a 24-hour online crowdfunding effort that is celebrated annually on Tuesday following Thanksgiving. The day was originally meant to counter the consumerism of Black Friday and Cyber Monday and was called a global day to make a difference. This day is known as Giving Tuesday around the nation. This program has been declared “the most successful Catholic crowdfunding event to date” by the National Catholic Register. This year, on November 27, more than two dozen dioceses will join together for the day. #iGiveCatholic isn’t just a fundraiser. It is also an opportunity for the Catholic community to affirm their faith as disciples of Jesus Christ and showcase all the good work the church and its parishes, schools and institutions does for the community at large.
In 2017, the campaign raised more than $3.6 million for the more than 600 participating parishes, schools, and nonprofits representing 17 dioceses across the country. At the close of the 24-hour giving period, the number of online contributions totaled more than 13,000 gifts from 29 states and six countries, including Afghanistan, Great Britain, Philippines, Puerto Rico, Honduras and Canada.
The goal last year was $3.5 million in gifts. A total of 37 Jackson Diocese organizations participated last year. The 14 churches, seven organizations, and 14 schools raised $91,999 dollars online from 651 donors during the 24-hour giving period. A total of $14,173 offline gifs was raised by 83 donors. Overall, the diocese raised $106,172 dollars.
This project allows Catholics to collectively help parishes, schools, and organizations achieve their goals, reach new donors, and have fun during the 24-hour giving period. Each participant identifies a specific project to which they will direct the money. Parishioners or students can make videos, share photos or do any crazy thing they want to tell their story and inspire donors.
Projects have ranged from repairs to church windows, repaving parking lots and building outdoor classrooms to longer-term projects that needed a boost. Many organizations post encouraging videos and graphics on their websites and social media pages in the days before the event to get out the message about the big day.
This year, #iGiveCatholic is partnering with the International Catholic Stewardship Council and Our Sunday Visitor to bring the campaign nationwide. “Also new this year, #iGiveCatholic is on a new platform, GiveGab, which offers improved customer service and an abundance of resources for organizations to be successful on giving day,” said Laurie Bariola, development director at Greenville St. Joseph School. Donors will now have the option to cover credit card and platform processing fees at the time they make their gifts. Donors can also offer gifts in advance of the campaign day from November 12 through 26.
In 2018, many newdioceses have signed up to join #iGiveCatholic including Boise, Idaho; Cincinatti, Cleveland and Columbus, Ohio; Juneau, Alaska; Marquette, Michigan; Salina, Kansas; San Diego, California; San Angelo, Texas; Sante Fe, New Mexico and the Archdiocese of Military Services. Returning from last year, New Orleans, Baton Rouge and Houma-Thibodaux, in Louisiana, both Mississippi dioceses; Austin and Lubbock Texas; Atlanta, Georgia; Kansas City, Kansas; Mobile, Alabama; Helena, Montana; Knoxville and Memphis, Tennessee; Lexington, Kentucky and Paterson, New Jersey.
#iGiveCatholic works through an online platform at www.IGiveCatholic.org. From November 12-26, donors can schedule gifts to their favorite ministry via an advanced giving day option. If a donor wants to participate in the race on the day of the event, they can wait and visit the site on Nov. 27. They can also contact their charity of choice and make an offline donation, but should indicate that they want it counted in the #iGiveCatholic total.
Donors can find their charity by searching the #iGIveCatholic.org site. Each participant has its own page on the site. Donors can track how their parish, school, or ministry is doing throughout the giving day via the website leaderboards. The minimum donation is $25.00 and there is no maximum donation.
Let’s Give Catholic on November 27th.
(Christopher Luke is the Coordinator for Stewardship for the Diocese of Jackson.)
#iGiveCatholic beats national goal, local participants laud their results
By Maureen Smith
JACKSON – The Diocese of Jackson raised more than $92,000 in one day during the #iGiveCatholic 24-hour giving blitz held on Giving Tuesday, November 28. Jackson ranked fourth of all the dioceses involved The national campaign raised $2.6 million. Seventeen dioceses and archdioceses participated, a huge jump from last year, in the online giving effort which started in the Archdiocese of New Orleans three years ago.
The Office of Stewardship and Development coordinates the effort and pays the participation fee for the Jackson diocese. Christopher Luke, coordinator of stewardship, is the project leader. He set up what he called a ‘war room’ in the chancery office to watch the leaderboards live, encourage participants, manage the social media presence and interact with the media. Not only did the effort raise money, a television story in Jackson and print stories in other communities raised awareness of the work of the Catholic church throughout the state.
Callie Combs, development director for the Archdiocese of New Orleans coordinates the national effort. She said the success in Jackson proves that anyone can make this campaign work. “You get the tools – it’s all about how you use them and how you market this,” she said. #iGiveCatholic offers graphics, a social media calendar and suggestions for marketing on its website. Many parishes and organizations use those images and suggestions to spread the word about their projects. Combs added that this is a great opportunity to increase participation and awareness among those who want to help, but may not have deep pockets. “You can give $25 and you are making a difference,” she said.
Jackson St. Richard School edged out Madison St. Francis of Assisi Parish as top earner this year. The school raised almost $10,000 for lab equipment for their Science, Technology, Religion, Engineering and Mathematics (STREAM) lab. Development Director Wendi Shearer said the school used a combination of traditional and non-traditional tactics to alert people to the campaign. “We understand that while the #igivecatholic campaign has been designed as a social media push, not all of our parents and parishioners are active on the Facebook/Twitter/YouTube platforms. Acknowledging this, we leveraged some of the other resources offered by the #igivecatholic team – flyers, signage, and the oldest tactic there is – picking up the phone and calling people,” she explained.
St. Francis Parish leaders will make a joyful noise with the more than $9,000 they raised to repair the electronics controlling their bells as well as to purchase song books for their youth. The parish posted videos to social media throughout the day explaining the projects they wanted to complete and having a little fun. “The biggest key to success was setting clear, definable, and reachable goals,” said Sallie Ann Inman, office manager for the parish. She called it a team effort. Once they identified their projects, the staff got estimates for the work so they had exact amounts to raise.
“These goals were definitely discussed in advance of Giving Tuesday so that we had at least two weekends to put the word out to the parish from the pulpit and in the bulletin. We also promoted the project on our Facebook page and sending out text notifications on the MyParish App. We leaned heavily on social media in general, and Facebook in particular. Our priests got involved by making videos about our projects that were posted on our Facebook page,” said Inman. Staff members were watching the results throughout the day and posted about once an hour. She said the real success was getting more people interested and involved in two important parish projects.
Jackson Sister Thea Bowman School almost doubled the amount they raised last year. Shae Robinson, principal, said they posted messages and updates all the way up to midnight. “We decided this year to just let the accomplishments of the students speak for why people should give to Sister Thea Bowman Catholic School. We invited people to stop by for a visit and tour our school. Once we get a conversation started, we never miss an opportunity to promote our school or the iGiveCatholic global on-line giving day. I feel we were really successful this year, because we have people who truly support the mission of our school,” she said.
Starkville St. Joseph ended up raising more than $8,000 for a new roof. Other top earners included Cleveland Our Lady of Victories Parish, and the Carmelite Monastery in Jackson.
Giving Tuesday an opportunity to proclaim faith, support church
By Maureen Smith
JACKSON – For the second year in a row, the Diocese of Jackson is participating in #iGiveCatholic, a 24-hour online giving blitz designed to take advantage of Giving Tuesday. Donors can support their favorite parish, school, mission or organization with a donation and challenge others to do the same.
For a full list of participating organizations, log onto www.igivecatholic.org and make a difference in education, ministry or more.
Diocese of Jackson joins national giving campaign again
By Maureen Smith
JACKSON – #iGiveCatholic, a 24-hour donation blitz, is set for Tuesday, Nov. 28. The idea came out of a group of who donors decided they wanted to combat the commercialism of the holiday season by focusing on philanthropy. So, they founded Giving Tuesday to counter Black Friday.
Last year, the Office of Stewardship and Development sponsored the Diocese of Jackson’s participation in #iGiveCatholic for the first time, allowing any parish, mission or school to sign up for free. Each group selects a particular project for which they are raising money.
To donate, go to www.igivecatholic.org. Select Diocese of Jackson and all these organizations will appear. Throughout the day, donors can check on the progress of each campaign and ask others to support their cause.
2017 #iGive Catholic training underway
By Christopher Luke
JACKSON – #iGiveCatholic returns to the Diocese of Jackson on Tuesday, Nov. 28. The one-day giving blitz offers parishes, schools and organizations a chance to raise money online with support from the Catholic Foundation and the iGiveCatholic organization. Twenty-eight people completed the first training for participants on Wednesday, September 27, in Jackson. Training will continue until the final session, a webinar set for Tuesday, October 24, at 2 p.m.
During this mandatory training, representatives will learn how to register their ministry on the #iGiveCatholic website, promote the giving day using volunteers, social media, newsletters, emails, bulletin announcements, etc., and thanking and following-up with donors.
Trena Robinson, Director of Advancement and Communications/Public Relations for the Mound Bayou St. Gabriel Mercy Center is participating for a second year. “Attending the #iGiveCatholic training session was very informative. I learned about the new requirements as well as the updated technology guidelines. The marketing ideas session was very intriguing,” she said. “Examples of how to reach more donors through the use of social media were given.” Last year, the proceeds from #iGiveCatholic were used towards the renovation of the cafeteria at St. Gabriel. This year, the proceeds will be allocated to a new roof on the learning center.
#iGiveCatholic is a 24-hour online crowdfunding effort that is held the Tuesday after Thanksgiving. The Catholic Foundation has made this opportunity possible by paying the entry fee for the entire diocese. The campaign involves 16 total arch/dioceses with a goal to raise $3.5 million in gifts. The goal for the Catholic Diocese of Jackson is $150,000. #iGiveCatholic isn’t just a fund-raiser. It is also an opportunity for the Catholic community to affirm its faith as disciples of Jesus Christ by sharing gifts out of love for God and one another.
In 2016, the campaign included the Archdiocese of New Orleans, the Diocese of Baton Rouge, Houma-Thibodaux, Biloxi, and Austin, Texas. This year the campaign has extended to the Archdioceses of Atlanta, Ga., Kansas City, Kan., and Mobile, Ala., the Dioceses of Helena, Mont., Knoxville and Memphis, Tenn., Lexington and Owensboro, Ky., Lubbock, Texas, and Paterson, N.J.
Last year, donors exceeded the $1.5 million goal, giving $1.8 million dollars with a total of 6,826 gifts. The Catholic Diocese of Jackson raised $132,736 from 1,019 givers.
How does #iGiveCatholic work? Donors will visit iGiveCatholic.org, the online platform and search for their participating parishes, schools, ministries, and not-for-profit organizations. From November 10-26, donors can schedule gifts to their favorite ministry. Donors can also donate on the actual giving day. Leaderboards on the website will keep track of donations to each organization. The minimum donation is $25.00 and there is no maximum.
Parish, school, or not-for-profit organization representatives have a little time left to sign up for the effort. All it requires is a training session and some enthusiasm. Contact Christopher Luke at 601-960-8481 or email at cluke@jacksondiocese.org to get details.
Diocese announces return of #iGiveCatholic giving blitz
By Christopher Luke
JACKSON – Most parishes have a ‘honey-do’ list. Maybe there is a need for more ministry space, perhaps the parking lot could be repaved or a school could use new lab equipment. The diocesan Office of Stewardship and Development is offering a chance for parishes to tackle the fund-raising for those needs through #iGiveCatholic.
#iGiveCatholic is a 24-hour online crowdfunding effort held on the Tuesday after Thanksgiving. This day is known as Giving Tuesday around the nation. On November 28th, the Catholic Diocese of Jackson will be participating in its second year with #iGiveCatholic. The national version of this campaign involves 16 total arch/dioceses and has a goal to raise $3.5 million.
#iGiveCatholic isn’t just a fund-raiser. It is an opportunity for the Catholic community to affirm its faith, share the gifts they have been given and inspire Catholics to come together as faithful stewards. It offers a chance to proclaim faith through financial and social media support.
In 2016, the campaign included the Archdiocese of New Orleans, the Dioceses of Baton Rouge, Houma-Thibodaux, Biloxi and Austin.
This year it has extended to the Archdioceses of Atlanta, Kansas City and Mobile, as well as the Dioceses of Helena, Mont.; Knoxville/Memphis, Lexington/Owensboro, Ken.; Lubbock, Tex.; and Paterson, NJ.
The goal for the Catholic Diocese of Jackson is $150,000.00. Last year, the national goal was to raise $1.5 million from the participating dioceses, but by the end of giving day 2016, donors had exceeded that by $307,311 with a total of 6,826 gifts. Participants from the Catholic Diocese of Jackson raised $96,460 online and $36,276 offline, with a total of $132,736 given by 1,019 donors.
Many of the 47 participating parishes, organizations and schools around the diocese had great results last year Twenty-two churches, 11 non profit organizations, and 14 schools were a part of #iGiveCatholic in 2016.
They found many ways to advertise their needs. The sisters at Carmelite Monastery, who created an online video to gain support, used their donations to pay for building upgrades and renovations.
Clarksdale Saint Elizabeth Parish needed a parking lot and used photos with captions, called memes, to explain their need. Father Scott Thomas even staged a fake bicycle crash in a pothole to add some humor to the effort.
Jackson Sister Thea Bowman School raised money for STEAM (science, technology, engineering, art, and math) lab equipment and an interactive smart board. Their cheerleaders posted a video on social media to gain support from current parents and alumni.
Clarksdale Saint Elizabeth School’s students shared all the reasons they give Catholic in their promotion. Columbus Annunciation Catholic School and Greenville Saint Joseph School both promoted giving Catholic by making videos of students frozen in place to play off of a national trend called the mannequin challenge.
Here is how #iGive Catholic works: donors visit iGiveCatholic.org, and search for their parishes, schools, ministries and nonprofit organizations. From November 10-26, donors can schedule gifts to their favorite ministry via an advanced giving option.
Donors may also donate on the actual giving day, Tuesday November 28. The website administrators will update leaderboards all day so people can see how close each organization is to its goal. The minimum donation is $25. There is no maximum donation. The site offers users a chance to post messages on social media inviting others to give as well.
Chris Luke can answer any questions by phone at 601-960-8481 or email at christopher.luke@jacksondiocese.org.
(Christopher Luke is the coordinator for the Office of Stewardship.)
Online day of giving surpasses goals, earns $1.8 million
By Rebecca Harris
JACKSON –Organizers have deemed the 2016 #iGiveCatholic initiative a huge success for the six participating dioceses. More than $1.8 million was raised from 6,000 donors. This surpassed the goal of $1.5 million.
#iGiveCatholic was an online giving event that provide our parishes, schools, ministries, and not-for-profits affiliated with the Archdiocese of New Orleans, Diocese of Austin, Diocese of Baton Rouge, Diocese of Biloxi, Diocese of Houma-Thibodaux, and Diocese of Jackson the opportunity to connect with donors and establish relationships with new donors. The goal of #iGiveCatholic is to inspire the Catholic community to come together as faithful stewards and to “Give Catholic” on #GivingTuesday, a global day of giving back.
The diocese of Jackson raised more than $115,000. “We were so overwhelmed by the response from our community stakeholders. This being the first year, we had no idea what to expect, so we set a modest goal of $5,000. We had no idea that we would almost triple that,” said Ann Roberson, Development of Vicksburg Catholic Schools. “It was a great way to reach potential donors with whom we have lost contact. Social media and online marketing are a great way to reach donors and alumni, and this fundraising event proved that. We are looking forward to participating again next year, and build off of this year’s success,” Roberson added.
Advance day giving began Nov. 18 for those donors who would not be available on Nov. 29. Organizers began seeing donations on Nov. 29 starting at midnight and they continued throughout the day until 11:59 p.m. Throughout the day Jackson diocese parishes, schools and organizations creatively used social media to encourage donors to support their projects.
The fundraising team for Clarksdale St. Elizabeth Parish took their fun pretty seriously, transforming local photos and pop culture references to create memes or photos with captions to illustrate the project they wanted to complete with money raised – paving the parking lot. In one photo, Father Scott Thomas, an avid biker, is seen being swallowed by a pothole.
“This has been a great reminder and teaching experience that fundraising doesn’t have to be a chore. Instead it can be fun and really bring folks together. I can’t take full credit for the memes we created and used. It was the fruit of a group of us working together,” said Father Thomas, pastor of St. Elizabeth and Immaculate Conception parishes.
Schools posted videos of students asking donors to give Catholic and other parishes just posted stories about their projects.
Since social media was used to get the word out about iGiveCatholic day of giving, parishes and schools saved the usual expenses associated with a fundraising effort, nor did it take a large committee or hours of preparation. Madison St. Joseph School participated and raised more than $5,800. Lauri Collins, development director, is already looking forward to next year.
“I give Catholic was a dream day for our one-man development office. Being part of the big team with the other groups made my job so much easier,” said Collins. “I am grateful to The Catholic Foundation for being the trainer, the collector and the cheerleader throughout the campaign. And I am most grateful to the quick, helpful response when I had a problem that Tuesday morning. The one-day aspect made donating money exciting; that is not always the case. We are already looking forward to next year,” she added.
The Catholic Foundation of Jackson funded this effort so that there would be no cost to any parishes, schools or organizations. We wanted everyone to be able to participate in this day of giving. We did not want anyone to have to raise money to participate, we only wanted them to raise money for their projects. This was such an opportunity for Catholics to join together and show what a giving spirit we have. I was so pleased with the results. And I am looking forward to next year having more parishes and raising more money to support the wonderful works going on in our diocese. The Jackson diocese will participate again next year, so save the date for Nov. 28, 2017, and give Catholic on that day.
(Rebecca Harris is the executive director of the Catholic Foundation.)
Diocese of Jackson announces #igiveCatholic participants
The Diocese of Jackson has the second highest number of organizations participating in #iGiveCatholic than any other diocese, second only to the founder, the Archdiocese of New Orleans.
On November 29, almost 50 parishes, schools and missions will take online donations for 24 hours through the website www.igivecatholic.com. See the online profiles of these organizations to find out how each will use the money.
To donate log onto www.igivecatholic.org.
Diocesan Offices and Funds:
Catholic Charities
The Catholic Foundation
Diocese of Jackson Archives
Office of Black Catholic Ministry
Office of Catholic Education
Office of Vocations
Office of Youth Ministry
Order of Discalced Carmelites
Retired Priests’ Fund
Seminarian Education Fund
Organizations
Greenwood Locus Benedictus Retreat Center
Walls Sacred Heart Southern Missions
Mound Bayou St. Gabriel Mercy Center
Parishes and Missions
Amory St. Helen Parish
Batesville St. Mary Parish
Bruce St. Luke the Evangelist Parish
Clarksdale Immaculate Conception Parish
Clarksdale St. Elizabeth Parish
Greenville St. Joseph Parish
Greenwood St. Francis Parish
Grenada St. Peter Parish
Hernando Holy Spirit Parish
Holly Springs St. Gregory the Great Parish
Holly Springs St. Joseph Parish
Jackson Cathedral of St. Peter the Apostle
Jackson St. Therese Parish
Leland St. James Parish
Madison St. Francis of Assisi Parish
McComb St. Alphonsus Parish
New Albany St. Francis of Assisi Parish
Olive Branch Queen of Peace Parish
Pearl St. Jude Parish
Pontotoc St. Christopher Mission
Robinsonville Good Shepherd Parish
Sardis St. John Parish
Senatobia St. Gregory
Southaven Christ the King Parish
Tupelo St. James Parish
Vicksburg St. Michael Parish
Schools:
Clarksdale St. Elizabeth
Columbus Annunciation
Flowood St. Paul Early Learning Center
Greenville Our Lady of Lourdes
Greenville St. Joseph
Greenwood St. Francis of Assisi
Holly Springs Holy Family
Jackson Sr. Thea Bowman
Jackson St. Richard
Madison St. Anthony
Madison St. Joseph
Meridian St. Patrick
Natchez Cathedral
Southaven Sacred Heart
Vicksburg Catholic
Promotion draws on success in New Orleans
JACKSON – Parishes and schools have started adding their information to the #iGiveCatholic page for the Diocese of Jackson. At press time, 10 organizations have created profiles for the Tuesday, Nov. 29, event. This year, six Catholic dioceses in the southeast region are involved: the Archdiocese of New Orleans and the Dioceses of Austin, Baton Rouge, Biloxi, Houma-Thibodaux, and Jackson.
To celebrate the unique Catholic heritage of philanthropy, #iGiveCatholic is a giving day created to rally the Catholic community on #GivingTuesday, Nov. 29, a global day of giving. Secure, tax-deductible donations will be accepted on www.iGiveCatholic.org during a 24-hour period.
The monetary goal is to raise $1,500,000 for parishes, schools, ministries, and not-for-profit organizations during one day.
The underlying goal of the #iGiveCatholic Giving Day is to inspire the Catholic community to come together with giving in support of organizations that shape souls: parishes, schools, ministries and not-for-profit organizations.
The Archdiocese of New Orleans was the first to offer the faithful there the opportunity to support their favorite Catholic organization, encouraging people to participate in Giving Tuesday and to post the hashtag #iGiveCatholic on social media. The blitz was successful from its very first year, earning a million dollars in donations.
The social media aspect of the campaign is part of what has Ann Roberson, development director for Vicksburg Catholic Schools, excited. “When we look at some of your younger alumni and our young parents, we can better reach them on social media than in many other ways,” she said. She said the school promoted its ‘Spooky Sprint’ 5-K race on social media and got donations from people in Massachusetts who could not come to participate, but saw the social media post and wanted to help.
Each parish school or organization will have its own page on the website where organizers can say a little about how the donations will be used. They are encouraged to have fun promoting their participation. “We told them they can post videos of flash mobs, make yard signs or memes, whatever they can dream up to draw attention,” said Rebecca Harris, executive director of the Catholic Foundation. The Foundation is sponsoring #iGiveCatholic for the diocese, covering the cost of participating and coordinating the training. “Organizations can start promoting their participation far in advance of the actual day of giving. This helps spread the word a little farther and may result in more donations as people share their posts,” added Harris.
Look in the next few editions of Mississippi Catholic for a final tally of participants.